The Ross Writ

"Michael McGuire, an analyst at Gartner, said film studios' rush to embrace BitTorrent, Joost and other startup video services reflected lessons learned from the painful experiences of music companies, who failed to embrace digital distribution models until sales of CDs had already slumped.

'The studios are realising they have to get out in front of it and create as many legitimate distribution points as they can, rather than fighting abuses all the time,' he said."

posted by Joe  # 12:59 PM