The Ross Writ
Published by Joe Edelheit RossWednesday, June 06, 2007
The Voter Genome Project is Launched
The team that cracked the human genome is now going after the American voter. They have launched the Voter Genome Project. It promises to be a full service Democratic analytics and consulting firm applying cutting-edge technology from Silicon Valley and Biotech IT to deliver the right message to the right voter at the right time.
VGP performs multi-hundreds-of-variables analysis on 200,000,000 voter records in minutes using the most advanced technology available. Here's what VGP promises to deliver:
The VGP is being spearheaded by Silicon Valley veteran Ron Turiello and guru-pollster Tom Wilson (bios here), both on the project full time. Disclosure: I have been in the Voter Genome kitchen discussions since the beginning and I am proud to be a part-time adviser.
VGP performs multi-hundreds-of-variables analysis on 200,000,000 voter records in minutes using the most advanced technology available. Here's what VGP promises to deliver:
We can find and rank the top 10,000, 100,000 or 1,000,000 of a candidate's supporters (or potential donors) and further break those supporters down into geographic, psychographic or demographic subgroups.
We can find the independent and Republican voters who are either likely or persuadable to change their registration to vote in a closed Democratic primary.
We can find the 2,000,000 newly enrolled voters nationwide who are most likely to support a particular candidate.
We can find every person in the country whose household income is over $200,000 and who is a likely strong supporter of a particular candidate so that the campaign can do a targeted fundraising appeal to get them to max out this quarter.
We can find 500,000 unregistered voters who are likely to be enthusiastic supporters of a candidate early enough to register them to vote.
The VGP is being spearheaded by Silicon Valley veteran Ron Turiello and guru-pollster Tom Wilson (bios here), both on the project full time. Disclosure: I have been in the Voter Genome kitchen discussions since the beginning and I am proud to be a part-time adviser.
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Micro-targeting should enable a multiplier on capital raised. It's going to be the difference between the Democrats holding a 55 seat majority, and a 60 seat majority come the next election. Let's hope the party leverages the technology to maximum effect.
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